Denver, North Carolina · Serving the Southeast
Dollar Performance is an NIL advisory and athlete development firm built for elite high school and college athletes across the Southeast — the years the national agencies overlook until the pros come calling.
Why we exist
The major representation firms handle professional contracts. That is the business, and it starts the moment an athlete turns pro — which leaves a gap for the years before, when the most consequential decisions get made by families with no one to ask.
Dollar Performance was built to be in the room for those decisions. We are the first firm in the Carolinas focused entirely on high school and college athletes, working with families throughout the Southeast.
Four disciplines, one plan
Most families end up stitching together a trainer, a recruiting service, a marketing person and a lawyer who has never read an NIL agreement. We run all four as a single strategy.
Deal review, term negotiation, brand-fit screening and the full NCHSAA compliance package — prepared correctly, before anything is signed.
Film that coaches actually watch, a target list that reflects reality, and a calendar built around the camps and evaluation windows that move the needle.
A name, a mark, a voice and a media kit — so that when a national brand looks you up, they find a professional, not a highlight account.
Position-specific work, speed and strength development and nutrition coaching — led by a former Division I receiver who has done the work himself.
Southeast athletes, represented right
A name families trust. A mark athletes are proud to wear.
Flagship client
The No. 1 player in North Carolina and the No. 2 tight end in the country, committed to the University of Georgia over Notre Dame, Miami, Clemson and Texas in April 2026 — then signed with Nike three months later. A two-sport star who was also named the Charlotte Observer's overall Player of the Year.
“Dollar may be the best athlete in North Carolina.”
Verified by · 247Sports · The Charlotte Observer · The Gaston Gazette · UGA Wire
Watch
Real footage from the family that built this firm — no stand-ins, no stock reels.
More training, recruiting-road and interview footage on the Media page.
The network
Two decades inside this world before we started advising anyone in it.
Relationships with established football representation groups, built over two decades in the game. We prepare athletes for that eventual stage rather than waiting for it to arrive unplanned.
Experience negotiating a national apparel endorsement, with a working understanding of exclusivity, category restrictions, content obligations and renewal windows.
An understanding of how athlete film, rankings, interviews and media exposure should be professionally managed — built the honest way, by having an athlete in the family worth covering.
These references describe independent relationships built through the Dollar family’s playing and advisory careers, and firms we anticipate working alongside in the future. No Dollar Performance athlete is currently represented by any outside agency, and nothing here indicates partnership, affiliation, ownership, sponsorship or endorsement by any organization named.
Explore our network and experience
Compliance first
NIL is permitted for NCHSAA athletes — but only when every condition is met. Compensation cannot be tied to athletic performance. School names, uniforms, mascots, marks and logos are off limits. Nine product categories are banned outright. Any athlete under 18 must have a parent or guardian as a party to the agreement, and both must complete the NFHS education course before signing.
The signed contract then has to be disclosed — unredacted — to the principal, the athletic director, the superintendent, the board chair, every relevant head coach, and the NCHSAA itself. Get any of it wrong and the penalty lands on the athlete: ineligibility.
We handle that entire package. It is the least glamorous part of what we do and the reason families call us first.
Who we work with
Dollar Performance may be the right fit for athletes who:
We keep the roster intentionally limited so every family receives direct access.
How it works
We sit down with the athlete and the family. Film, testing numbers, academics, current offers, current following, and what the family actually wants out of the next three years. No fee, no commitment.
A written twelve-month plan across all four disciplines — training blocks, camp calendar, film deadlines, content cadence, brand targets and the compliance steps that have to be completed before any deal can be considered.
Identity, media kit, highlight film and social presence get built before we take a single deal to market. Brands pay for a professional package, not potential.
We screen for brand fit and eligibility, benchmark the rate, negotiate the terms, write in the disclosure language, and file the NCHSAA package. The family signs — never before they understand every clause.
Trademark the name. Track the obligations. Build toward the professional representation groups we already know. And manage the transition into college, which is the least settled part of this entire business — and the part we watch hardest.
First of its kind in the Carolinas · Serving the Southeast
Evaluations are free and confidential. Tell us who you are and where the athlete is in their timeline, and we will tell you honestly whether we can help.
