Media

Show the work, not the highlight.

Every recruiting service in the country will sell a family a highlight reel. Very few will show what the months between the highlights actually look like. That is what this page is for.

Featured

Start here.

The channel opens with an introduction to who runs this firm and how it works. Everything after it is a session, a breakdown or a conversation.

Channel trailer — publishing soon

Videos play from YouTube. Nothing loads from YouTube until you press play, so this page stays fast and sets no YouTube cookies on arrival.

The library

Five things we make.

The channel is organized around five series rather than a feed. Each one answers a question families keep asking us in person.

01

The Recruiting Road

Camps, visits, offers and the waiting in between. What the process actually demands of an athlete and a family, filmed as it happens rather than recapped after.

02

Film Room

Cameron breaking down real reps — releases, routes, hands, blocking. What a college staff is looking at when they watch a sophomore, and what they are ignoring.

03

NIL Explained

Short, plain answers to the questions we get asked most. What is legal in North Carolina, what is not legal in South Carolina, what a deal should actually look like.

04

Dollar Performance Training

Full sessions from the facility. Speed, strength, skill work and the honest parts — the reps that look bad before they look good.

05

Shorts

One drill, one idea, one clip. Built for the phone, and the fastest way to see whether the work here is the kind of work you want for your athlete.

Subscribe once

New long-form video weekly, Shorts through the week. Subscribing is the only way to catch it without checking back here.

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Latest

Recent video.

The most recent uploads land here. The full archive lives on the channel.

Coming soon

First videos are in production

The opening run of training footage and film breakdowns is being edited now. Subscribe and they arrive without you having to look for them.

For media and coaching staffs

Need footage, photos or a quote?

Reporters, recruiting services and college staffs can pull athlete bios, measurables, verified socials and high-resolution photography straight from the press kit. If you need something that is not there — raw footage, an interview, a specific still — ask and we will send it.

Everything in the press kit is cleared for editorial use. Anything commercial goes through Cameron first.

A weight room at night with a single athlete silhouetted mid-lift under a warm light.

How we handle video of minors. Video featuring a high school athlete is published only with the written consent of the athlete and the parent or legal guardian, and consent can be withdrawn at any time. We do not use school names, school marks, uniforms or team logos in thumbnails, titles or channel art. Any video containing a paid promotion is disclosed both in the video and with YouTube’s paid-promotion label. Music is licensed or drawn from the YouTube Audio Library.

South Carolina prohibits compensation to high school athletes for use of their name, image or likeness; North Carolina permits it under state and association rules. Nothing on this page is an offer of representation or a guarantee of compensation. Dollar Performance is not affiliated with, sponsored by or endorsed by YouTube, Google LLC, any school, athletic association or college.

Media

Watch the work before you trust it.

The channel is the least filtered look at how this firm operates. Subscribe, then decide.